Marketing that makes your phone ring. Period.
Ensiteful Marketing is the agency founded by Ethan Van De Hey for garage door, fence, appliance repair, and the home-service trades. We build long-term authority with the Dennis Yu methodology: real content, Dollar-a-Day distribution, and AI agents that never sleep.
No vanity metrics. No jargon reports. Calls, booked jobs, and proof — every single week.
A complete growth system for the trades
Most agencies sell you clicks. We build the four assets that compound: tracking you can trust, ads that stop wasting money, content that proves you’re the real deal, and reporting you can read in two minutes.
A 30-day sprint that fixes the foundation: call tracking, Google Business Profile, analytics plumbing, and ad-account hygiene — so every dollar after that is measurable.
Quality-score work, waste-blocking negative keywords, and auction analysis that tells us whether rank or budget is holding you back — the same discipline behind 10-call weeks at ~$26 a call.
We film real jobs and real customers, then repurpose them into articles, clips, and reviews that Google and AI assistants trust. That is E-E-A-T, done honestly.
We amplify your winning content for a dollar a day, so your best proof follows homeowners around your service area without burning budget.
Built for the home-service trades
If it makes a house work, we market it — and we go deep in every trade we take on.
Hear the philosophy behind the agency
Our CTO Dennis Yu joined Ethan on the Encourage Mindset podcast to talk about adversity, mentorship, and doing work that compounds. It is the clearest window into how we think: build real skill, document real work, and let the proof sell.
Dennis has told the story of Ethan’s rise on his own site — from a college cold email to running seven-figure budgets in home services.
Owners who trust us with their phones
Full Quickstart plus Google Ads — garage door repair calls tracked from click to booked job.
Multi-market fence franchise support: local visibility, reviews, and content across territories.
Weekly-managed Google Ads: ten calls in a single week at roughly $26 each, on flat spend.
Authority content and Google presence for a personal injury practice.
Personal-brand authority and local search visibility for a working attorney.
A figurehead you can call, a CTO who built the machine
MBA marketer who ran seven-figure budgets at one of Wisconsin’s biggest home-services companies. On stage, behind the mic, or at the booth — he makes phones ring.
Former search-engine engineer who has spent over a billion dollars on Google and Facebook ads. CEO of Local Service Spotlight and architect of our AI agent system.
What leaders say about working with Ethan
He was one of the better hosts I’ve encountered. Ethan prepped me perfectly, asked thought-provoking questions and truly listened. He’s a rising star.
Energetic, professional, heart-warming — it’s so encouraging to see a young guy stepping beyond his comfort zone and building great relationships.
His ability to guide the discussion while keeping it engaging and informative was exceptional.
In one week you’ll know exactly where your marketing leaks money: tracking, reviews, ads waste, and whether AI assistants can even find your business.
Home services marketing that makes your phone ring. Founded by Ethan Van De Hey, with Dennis Yu as Chief Technology Officer. Part of the Local Service Spotlight network.
Greater Milwaukee, Wisconsin · (920) 850-7156