Ethan Van De Hey went from cold email to running seven-figure budgets. Now he runs yours.
Ensiteful Marketing exists because Ethan did the work in the trenches first — managing marketing for one of Wisconsin’s biggest home-services companies before building an agency for the trades.
Small-town work ethic, big-league training
Ethan grew up in Kaukauna, Wisconsin, and carries that do-the-work mentality into everything. He earned his BBA at the University of Wisconsin–Eau Claire and his MBA through the University of Wisconsin MBA Consortium — while holding down full-time marketing jobs and recording a podcast at night.
In 2022, still a college student, he cold-emailed Dennis Yu — the former search-engine engineer who has spent more than a billion dollars on ads for brands like Nike and Red Bull — and asked for honest feedback. Most students never send that email. Ethan sent it, took the criticism, and kept showing up: weekly office hours, training programs, and real campaign reps through the BlitzMetrics AI Apprentice program alongside operators like Dan Leibrandt and George Paladichuk.
Dennis documented that journey in “The Rise of Ethan Van De Hey” — the college kid who became a home-services marketing star.
Proven where it counts: real budgets, real seasons, real phones
As marketing manager at one of Wisconsin’s largest home-services companies, Ethan managed a seven-figure marketing budget through hail seasons and slow seasons alike — billboards, local radio partnerships, paid search, and lead nurture, all judged by one number: booked jobs.
That operator experience is the difference. Ethan is not an account manager reading a dashboard — he has been the person the owner calls when the phones go quiet. His rule for every campaign is simple: make the phone ring. Period.
The Encourage Mindset podcast
Ethan hosts Encourage Mindset — more than 100 episodes on motivation, marketing, and personal development with entrepreneurs, coaches, and leaders. Dennis joined the show for a conversation on adversity and mentorship, and guests from Fortune-level executives to family advocates consistently say the same thing: Ethan listens, prepares, and delivers.
He guided the conversation naturally, often making me forget that we were actually recording an episode.
Dennis Yu — Chief Technology Officer
Dennis Yu is a former search-engine engineer who has spent over $1 billion on Google and Facebook ads for brands including Nike, Red Bull, State Farm, and the Golden State Warriors. He is the CEO of Local Service Spotlight, has spoken at more than 750 conferences, and builds the AI agent systems that power this agency’s audits, reporting, and content engine.
At Ensiteful, Dennis owns the technology: the tracking, the Dollar-a-Day amplification system, the Content Factory pipeline, and the AI agents that watch every account daily so nothing slips. Ethan is the face and the operator; Dennis is the machine underneath.
Mentor and mentee for years before they were partners — that history is why this agency teaches clients instead of hiding the playbook.
Only you are in charge of your career. The difference between who you are and who you want to be is what you do.
Start with the free audit. You’ll get an honest read on your tracking, reviews, ads, and AI visibility — from people who do the work themselves.
Home services marketing that makes your phone ring. Founded by Ethan Van De Hey, with Dennis Yu as Chief Technology Officer. Part of the Local Service Spotlight network.
Greater Milwaukee, Wisconsin · (920) 850-7156