Six systems. One outcome: a phone that rings.
We run the Dennis Yu methodology — the same system documented publicly at BlitzMetrics and Local Service Spotlight — tailored to home-service trades. Here is exactly what that means, with nothing hidden.
Call tracking, Google Business Profile optimization, GA4 and Tag Manager plumbing, review pipeline, and ad-account hygiene. Most businesses discover their tracking was lying to them — we make every dollar measurable before we scale anything.
Weekly negative-keyword rounds that block junk searches, responsive ad testing that echoes what homeowners actually type, and auction analysis that tells us whether quality or budget is the constraint. Judged by cost per call, not clicks.
Produce, process, post, promote. We film your real jobs and real customers, then repurpose that footage into articles, clips, and reviews. Google’s E-E-A-T guidelines reward exactly this — and so do the AI assistants your customers now ask for recommendations.
We put one dollar a day behind your winning content to dominate your service area for pennies. It is the Dollar-a-Day strategy Dennis Yu has taught for a decade — boring, repeatable, and devastatingly effective for local trades.
Our AI agents monitor rankings, ad spend, call volume, and site health every day — then draft the fixes for human review. You get agency output at a fraction of agency overhead, with our CTO’s billion-dollar ad experience baked into every agent.
Every week: the bottom line, what worked, what needs your decision, and what we did. Written in plain English — “ten calls this week at about $26 each, up from six last week” — not a 40-page PDF of charts you’ll never open.
How an engagement runs
Free, honest, specific. Where the money leaks and what it costs you.
Foundation fixed: tracking, GBP, reviews, ad hygiene.
Ads managed weekly, content compounding, Dollar-a-Day amplification.
Plain-English report. Calls, cost per call, next moves.
It costs you nothing and shows exactly what we’d fix first. Most owners are surprised where the waste actually is.
Home services marketing that makes your phone ring. Founded by Ethan Van De Hey, with Dennis Yu as Chief Technology Officer. Part of the Local Service Spotlight network.
Greater Milwaukee, Wisconsin · (920) 850-7156